FanDuel Celebrates Responsible Gaming
Author:
Jacob McKenzie
FanDuel, a major player in the US sports betting industry, is using Responsible Gaming Education Month to announce increased investments in responsible gaming advocacy. This includes the appointment of soccer icon Carli Lloyd and emerging golf star Tom Kim as FanDuel Responsible Gaming Ambassadors. They will also collaborate with sports media personality and problem gambling advocate Craig Carton.
FanDuel, a significant presence in the US sports betting industry, is marking Responsible Gaming Education Month in September 2023 to unveil increased investments in responsible gaming initiatives.
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New Ambassadors Will Work Together to Raise Awareness of Problem Gambling Tools
FanDuel, a prominent player in the U.S. sports betting arena, is actively participating in Responsible Gaming Education Month (September) by reinforcing its commitment to responsible gaming advocacy.
As part of its latest endeavors, FanDuel is enlisting the support of renowned soccer star Carli Lloyd and emerging golf talent Tom Kim, appointing them as FanDuel Responsible Gaming Ambassadors. They will be joining forces with Craig Carton, a sports radio and television personality who has been advocating for responsible gaming as FanDuel’s national ambassador since September 2021.
In conjunction with these ambassadorships, FanDuel is rolling out a series of fresh initiatives that combine the influence of talent, content, and partnerships. These initiatives aim to educate sports fans about the importance of responsible gaming. Both Carli Lloyd and Tom Kim will collaborate with FanDuel to emphasize responsible play and promote the tools available to bettors for managing their gaming activities, including deposit limits, wager limits, and time constraints. Their involvement will extend to appearing in responsible gaming content and participating in customized advertising campaigns alongside prominent figures like NFL legend Rob Gronkowski and Kay Adams, the Host of FanDuel TV’s Up & Adams, all in the name of fostering responsible gaming practices.
FanDuel Will Also Roll Out New Responsible Gambling Ads in September 2023
FanDuel is taking substantial steps to underline its dedication to responsible gaming this September, a month dedicated to responsible gaming education. As part of these efforts, the company is gearing up to launch a new responsible gaming advertising campaign, the second installment of its bespoke television creative series, “The System.” This campaign, created in-house, is set to air during the football season and aims to spotlight FanDuel’s Play Well tools, including wager and time limits, designed to empower customers to engage in responsible gaming practices.
In an innovative approach to responsible gaming advocacy, FanDuel has united Craig Carton, host of FS1’s The Carton Show, with NFL star Rob Gronkowski and FanDuel TV host Kay Adams to create engaging content for fans. This content encompasses a podcast-style discussion focused on problem gambling and its associated risks, shedding light on the tools and resources available to help fans maintain control over their gaming experiences. The trio will also feature in a new social series called “FanDuel FanDial,” where they will engage fans through live video calls, with all content set to be showcased on FanDuel’s social media platforms in the coming weeks.
Additionally, FanDuel has unveiled a forthcoming partnership with Front Office Sports to launch a free responsible gaming educational course in early 2024. This course, housed within Front Office Sports’ Learning platform, will cover the fundamentals of responsible play and offer insights into the dynamic sportsbook industry. Furthermore, on September 26, FanDuel will host its second annual Play Well Day in New York City, broadcast to employees worldwide. This internal event will feature day-long seminars led by FanDuel executives and industry leaders, emphasizing the company’s unwavering commitment to fostering a culture prioritizing customer protection.
FanDuel Rolled Out Golf Center in August 2023
FanDuel Group, a subsidiary of Flutter Entertainment, expanded its golf betting repertoire in August 2023 with the integration of IMG Arena’s Golf Event Centre. This strategic move significantly enhances FanDuel’s offerings, introducing an array of fresh betting markets for its users. These new options encompass prop bets like closest-to-the-pin and longest drive, as well as intricate stroke-by-stroke wagers, providing a comprehensive golf betting experience.
However, FanDuel’s integration of the Golf Event Centre extends beyond the mere introduction of new bet types. Users will now have access to real-time tracking of every golf shot, complete with hole profiles and course maps. Additionally, FanDuel is introducing a customizable live leaderboard, adding an interactive dimension to golf betting. This development is set to be rolled out in sync with the FedEx St. Jude Championship, scheduled to commence on August 10, showcasing FanDuel’s commitment to diversifying its offerings and the broader industry’s dedication to innovation and meeting evolving consumer demands.
Scott Warfield, the vice president of gaming at PGA Tour, saw great promise in how the integration of the Golf Event Centre into the FanDuel Sportsbook will greatly reward golf fans:
“Integrating the Golf Event Centre into FanDuel Sportsbook will be a massive win for golf fans. They will have a robust offering of betting options to choose from as they tune in to see their favorite players and tournaments. The Golf Event Centre promises to be an exciting addition to the FanDuel platform, and we appreciate the contributions they have made to help us grow engagement in the game of golf.”– Scott Warfield, Vice President of Gaming, PGA Tour, Press Release
FanDuel Unveiled New Safer Gambling Lead Also in August 2023
In August 2023, FanDuel announced the appointment of Alison Kutler as its Vice President of Sustainability and Responsible Gaming. This strategic move underscores FanDuel’s dedication to enhancing its responsible gaming and sustainability initiatives.
In her new role, Kutler will oversee a wide range of responsibilities, including the development and implementation of responsible gaming policies, regulatory compliance, employee training, product development, and operational strategies. She will also lead advocacy teams focused on responsible gaming across various segments, including sports betting, casino gaming, racing, daily fantasy sports, and retail operations.
Moreover, Kutler will direct her efforts toward sustainability, aligning with Flutter’s Positive Impact Plan, which prioritizes safer gambling, diversity and inclusion, community engagement, and environmental sustainability. FanDuel’s commitment to responsible gambling has been evident through previous initiatives, including a responsible gambling advertising campaign and a series of actions launched during the American Gaming Association’s Responsible Gaming Education Month. The addition of Alison Kutler further solidifies FanDuel’s position as a leader in responsible gaming and sustainability within the industry.
Christian Genetski, the president of FanDuel, praised the addition of Alison Kutler to the team, calling the move “critical”, coming in at a crucial point for the company and the industry:
“We are very fortunate to have a professional of Alison’s caliber join our team. Alison has had a distinguished career, including 25 years’ experience in high-level government and private sector roles leading business, regulatory, policy and public affairs strategies.”
